We don’t have to settle for that because I think there’s a way out of this tension and that’s I want to talk about today. And why is that? Well, that’s because there’s a perception that it’s much easier to just create, and localize, and update, and maintain text-only documents.Īnd I want to say to you today don’t settle. And one of the themes that I hear a lot is that even though the tools and, the ability to make visuals has gotten more and more accessible to more people, they still struggle on their teams with this tension between text-only content or visuals.Īnd so it ends up sometimes looking like this wall of text.
And so to do that I’m walking to a lot of practitioners, a lot of folks that are actually in the trenches making content.
And these are tools for creating images, GIFs, and videos.Īnd if you’re in Technical Communication as a field you’re probably already familiar with these products.Ĭontent Wrangler, which does a, a benchmarking survey every couple of years, recently, showed that Snagit’s number one and Camtasia’s number eight among all the software tools that Technical Communicators have in their toolbox.Īnd, one of the things I get to do, as a Strategy Lead, is to help set the direction for Snagit. I work at TechSmith, and I want to share today with you some ideas, that I’ve been sharing, with a lot of groups around the country and even internationally.įirst off, who is TechSmith? So, we’re the makers of Snagit and Camtasia.